Plink Solutions
From EnBase - Startup Database
Plink Solutions is a Marketing Solutions provider assisting SMEs, start ups and NGOs / Government departments in building brands that people love to own.[1]
Services
Marketing Consultancy Services:
The aim of marketing is to understand the user so well that the product or service fits her and sells itself. We provide this expertise in understanding customers and use it to evolve strategies for solving a problem or benefiting from an opportunity. We then partner our clients in executing the strategies.
Brand Management:
We assist clients create brands that people love to own. Such a brand will reap benefits in the form of profits, growth, employee satisfaction and societal behaviour change.
Strategic Media Planning:
A rupee saved is a rupee earned. Hence we analyse current spends or budgeted media spends of a brand and then optimise it with smart, innovative and implementable media solutions based on our understanding of the customer to derive a better response at lesser spends.
Franchising Consultancy
Franchising is not a business itself, but a way of doing business. We assist businesses understand and develop this way of doing business. For Franchisors - we develop their franchising model and partner them in implementing it. For Franchises - we assist in finding the right franchising opportunity based on their profile and then guide them to run it successfully. We also provide our expertise in branding and communications to allied industries like Advertising Agencies, Media Agencies, Marketing Research firms and other communication driven organisations for their projects.
Customer Experience Management
Creating great customer experiences is the only way to grow consistently in this highly competitive and cluttered market. We assist organizations create delightful customer experiences by developing and implementing strategies that keep customer at the center of every key business decision. By working to align departmental silos - marketing, finance, operations, human resources, training, communications and more — around the customer experience, Plink helps organizations become truly “customer-centric.”
And to ensure these efforts result in a meaningful business impact, we help create a systematic approach for monitoring, measuring and managing customer experience initiatives over time. Our consultants assess the experiences customers really have at the point of interaction through innovative quality assurance, mystery shopping, brand compliance, inspection and audit programs. We then provide the diagnostics and action plan for reducing and eliminating any operational deficiencies and gaps to consistently deliver positive customer experiences.
Training
We conduct ‘Plink your brand’ workshop for marketing professionals and management students where we guide them through a systematic and strategic way to brand or rebrand their company or products. We train resources for corporate and institutions in the field of marketing, innovative media planning and usage of new media. We have conducted workshops or taken lectures at or for: Mudra Institute of Communications, Ahmedabad; B. K. School of Management; H. L. Center for Professional Studies; Employee's State Insurance Corporation; Gujarat University; ICFAI; Globsyn; etc.
